Jennifer Lonoff Schiff

Author Archives: Jennifer Lonoff Schiff

How to keep your small business safe from data breaches and hacks

Cybersecurity – and security breaches – continues to be a hot topic. And small ecommerce businesses, especially ones using an open source platform, are particularly susceptible to hacks and breaches. So what can small ecommerce shops do to protect their sites as well as any sensitive (customer) data? Following are 10 suggestions from ecommerce security experts. [Related: 5 tips for defending against advanced persistent threats ] 1. Educate employees. “Cyberattacks are becoming more and more sophisticated and it's easy to be fooled by emails, links and attachments that look like everyday business requests,” says Norman Guadagno, chief evangelist, Carbonite. “It only takes one click for malware, viruses and ransomware to in infiltrate your system, compromising important business data.”To read this article in full or to leave a comment, please click here

How to keep your small business safe from data breaches and hacks

Cybersecurity – and security breaches – continues to be a hot topic. And small ecommerce businesses, especially ones using an open source platform, are particularly susceptible to hacks and breaches. So what can small ecommerce shops do to protect their sites as well as any sensitive (customer) data? Following are 10 suggestions from ecommerce security experts.[Related: 5 tips for defending against advanced persistent threats ]1. Educate employees. “Cyberattacks are becoming more and more sophisticated and it's easy to be fooled by emails, links and attachments that look like everyday business requests,” says Norman Guadagno, chief evangelist, Carbonite. “It only takes one click for malware, viruses and ransomware to in infiltrate your system, compromising important business data.”To read this article in full or to leave a comment, please click here

6 cloud services for growing your small business

Most startups don’t have the budget, or the need, for enterprise software – or an elaborate website. But as your business grows, adding products or services, as well as customers and employees, it makes sense to invest in technology to help manage that growth. Does that mean you need to invest in an ERP or supply chain management system? Probably not. At least not right away. But these six cloud services, all targeted at SMBs, can make scaling your small ecommerce or bricks-and-mortar business a lot easier.[ Related: 7 ways small businesses can leverage customer data ]To read this article in full or to leave a comment, please click here

How to rollout a successful new product or service

So you are about to launch a new product or service, or are thinking about it. Congratulations. Unfortunately, having the best idea (or product or service) in the world may not get you buzz, or sales, if the right people don’t know about it. Here are nine steps you can take to increase the odds of your rollout being successful.1. Make sure the product or service works – before you start selling it. Whether your product or service is digital in nature, or you plan on selling it online, first “make sure the app or website is bug-free,” says Mark Tuchscherer, cofounder & president, Geeks Chicago, a Web development company. “We see products launch all the time that companies didn't test thoroughly, and this is the best way to lose potential customers,” he explains. “People have short attention spans and want stuff to work fast. If your application crashes in the first few seconds, you are going to lose a lot of new users.”To read this article in full or to leave a comment, please click here

3 reasons to be wary of the Internet of Things

According to a 2014 HP report, titled “Internet of Things Research Study,” 70 percent of the most commonly used Internet of Things (IoT) devices contain vulnerabilities involving password security, permissions and encryption. “While the Internet of Things will connect and unify countless objects and systems, it also presents a significant challenge in fending off the adversary given the expanded attack surface,” said Mike Armistead, vice president and general manager, Fortify, Enterprise Security Products, HP, in response to the report.To read this article in full or to leave a comment, please click here