Apple won’t reveal first-weekend iPhone 7 sales
Historically, the Monday after each new iPhone launch begins with a press release from Apple where the company boasts about how many new devices it sold over the weekend. And more often than not, each new iPhone release enjoys a more successful launch than the previous launch.But with the iPhone 7, Apple has decided to switch things up. For the first time in history, Apple not be releasing weekend launch sales figures for its new iPhone. In a statement provided to CNBC, Apple explained the rationale behind its somewhat surprising decision. Specifically, Apple believes that its weekend launch sales press release has become outdated, primarily because supply is always an ongoing issue. In other words, even if the iPhone 7 sells out, and Apple believes that it will, sales figures don’t provide a truly accurate or representative gauge as to the true demand for the device.To read this article in full or to leave a comment, please click here