Author Archives: Patrick Nelson
Author Archives: Patrick Nelson
Large parts of the internet may need to quickly adopt alternative revenue methods to thwart a massive surge in ad blocking.
Ad blocking is not going away, says eMarketer, a research firm that has just published startling projections. In fact, the digital marketing expert says more than a quarter of U.S. internet users will use ad blockers to perform ad-free web browsing in 2016.
A double digit (34 percent) increase will lead to 69 million ad blocker users this year, eMarketer predicts.
And it’s going to get worse. The researcher says that number will be closer to 86 million ad blocking internet users in 2017. That’s growth of another 24 percent and will mean that almost a third (32 percent) of all internet users will use the barriers next year.
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