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A strong referral culture not only helps streamline the recruiting and hiring process, but also delivers benefits such as increased engagement, collaboration and job satisfaction -- not to mention improving retention and loyalty.
The recent Active Job Seeker Dilemma survey from Future Workplace, a research firm and workforce management consultancy, and Beyond.com, a career and hiring marketplace, polled 4,347 U.S. job seekers and 129 HR professionals and found that 71 percent of those surveyed say referrals from existing employees were the source of their best hires.
Culture club
What makes a great employee want to refer their friends, family and former colleagues? Culture, benefits, flexibility and a sense of mission and purpose, says Dan Schawbel, partner and research director at Future Workplace.
"Culture is your most important competitive advantage. As long as you're paying people fairly, of course, then they are going to look for factors aside from that as positives or negatives -- they want meaningful work, solid benefits, flexibility, and those are the things they'll talk about with friends, former colleagues, family," Schawbel says. If you already have those things, you're well on your way to building a referral culture.
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