Future Thinking: what3words on IP Addresses for the “Real” World
Last year, the Internet Society unveiled the 2017 Global Internet Report: Paths to Our Digital Future. The interactive report identifies the drivers affecting tomorrow’s Internet and their impact on Media & Society, Digital Divides, and Personal Rights & Freedoms. In July 2018, we interviewed Giles Rhys Jones to hear his perspective on the forces shaping the Internet.
Giles Rhys Jones is the chief marketing officer at what3words, which has developed an algorithm to convert complex GPS coordinates into unique and memorable three-word addresses; thus becoming the geographical equivalent of an IP address. In doing so, the company is helping to provide addresses to the more than 75% of the world, which still suffers from poor or non-existent addressing, meaning they struggle to open bank accounts, register births, or access basic services like water and electricity. By better or more simply mapping locations, W3W supports social mobility, growth, and development.
The Internet Society: W3W has divided the world into a grid of three-by-three meters and has assigned each square a unique three-word, rather than numbered, address. Where would the Internet Society’s address in Reston, Virginia be if we were to adopt the W3W system?
Giles Rhys Jones: The Internet Society’s Continue reading