Beware of companies claiming products have AI capabilities
Software companies are exploiting the current artificial intelligence (AI) craze by exaggerating the scope and capabilities of AI in their products, according to a report from Gartner. Gartner tracks product marketing hype with a tool it calls the Hype Cycle, measuring the growth and decline of products as they mature. It calls the process of overhyping AI "AI washing," similar to the way the term “greenwashing” was used to describe exaggerated claims of environmental-friendliness in various products or practices. Gartner said more than 1,000 vendors say their products employ AI, but many are "applying the AI label a little too indiscriminately." And it has happened fast.To read this article in full or to leave a comment, please click here
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