The AdStage Migration from Heroku to AWS

This is a guest repost by G Gordon Worley III, Head of Site Reliability Engineering at AdStage.
When I joined AdStage in the Fall of 2013 we were already running on Heroku. It was the obvious choice: super easy to get started with, less expensive than full-sized virtual servers, and flexible enough to grow with our business. And grow we did. Heroku let us focus exclusively on building a compelling product without the distraction of managing infrastructure, so by late 2015 we were running thousands of dynos (containers) simultaneously to keep up with our customers.
We needed all those dynos because, on the backend, we look a lot like Segment, and like them many of our costs scale linearly with the number of users. At $25/dyno/month, our growth projections put us breaking $1 million in annual infrastructure expenses by mid-2016 when factored in with other technical costs, and that made up such a large proportion of COGS that it would take years to reach profitability. The situation was, to be frank, unsustainable. The engineering team met to discuss our options, and some quick calculations showed us we were paying more than $10,000 a month for the convenience of Continue reading




Thanks to all who joined us for the Nokia 5G Report Webinar, Converging Transport Networks for 5G Success – The ‘Anyhaul’ Imperative. Read the full Q&A here.