Qualcomm pushing vague term “platforms” over “processors” for Snapdragon line
Qualcomm's plea this week to start referring to its Snapdragon processors as the Qualcomm Snapdragon Mobile Platform reminds me of my early days at Network World when every vendor insisted it was selling a "solution" and not a switch or router or server.Interviews often went something like this:"So what is your company announcing today?""A solution""Yeah, but what is it? Is it a router? Is it a switch? Is it software? Is it hardware? Is it a service?""It's a solution."Qualcomm's solution to people underestimating all that its Snapdragon processors do, and to distinguish them from lower-end products in its line, is to introduce a "new naming structure" to, you guessed it, "represent [our] full suite of solutions."To read this article in full or to leave a comment, please click here