CIO sees mobile platform as patient engagement cure
St. Luke’s Healthcare Systems is tucking several mobile applications for its patients into a platform typically used by professional sports stadiums. Picking a platform designed to help fans find their seats and order hot dogs and beer may seem odd for a hospital system tasked with delivering patient care, but CIO Deborah Gash insists on providing people the convenience they are accustomed to getting from entertainment, retail and other sectors.In other words, Gash wants to treat patients more like valued customers than like, well, patients. "Consumers demand the ability to have more convenient ways to interface with their healthcare providers," says Gash, who joined the organization 25 years ago, spending nearly 11 of those years as CIO.To read this article in full or to leave a comment, please click here