The 3 biggest challenges facing augmented reality
Until the massive success of Pokémon Go in 2016 when augmented reality (AR) was catapulted into the public’s consciousness, AR was overshadowed by its cousin, virtual reality (VR). Many were more optimistic about the applications of virtual reality compared to augmented reality. However, as AR and VR have evolved over the past year, it has become evident that AR offers more practical daily use cases. From retail to education to manufacturing, AR is positioned to drive business value across sectors. With that, there are still several challenges that lie ahead for the mass adoption of AR in the short term. Here's a look at three:1. Augmented reality hardware Today, no AR headsets are available for consumers. Microsoft HoloLens and Meta 2 have released developer versions, but they have not yet announced when we can expect their devices to ship to consumers. Even more, HoloLens and Meta still boast hefty price tags at $3,000 and $949, respectively. To read this article in full or to leave a comment, please click here



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