Uber was right to disable surge pricing at JFK
Surge Pricing
Uber's "Surge Pricing" isn't price gouging, as many assume. Instead, the additional money goes directly to the drivers, to encourage them come to the area surging and pick up riders. Uber isn't a taxi company. It can't direct drivers to go anywhere. All it can do is provide incentives. "Surge Pricing" for customers means "Surge Income" for the drivers, giving them an incentive. Drivers have a map showing which areas of the city are surging, so they can drive there.
Another way of thinking about it is "Demand Pricing". It's simply the economic Law of Supply and Demand. If demand increases, then prices increase, and then supply increases chasing the higher profits. It's why famously you can't get a taxi cab on New Years Eve, but you can get an Uber driver. Taxi drivers can't charge more Continue reading


is all available from the API.