How to protect your ecommerce site from fraud, hacking and copycats
Setting up an ecommerce site is easy these days. Keeping your site safe from hacking, fraud and copycats, not so much. And as small business owners know all too well, one major breach – or too many charge backs or someone stealing your business name or copying your products – could mean the end of your business.[ Related: 8 keys to ecommerce success ]Here are seven ways small ecommerce business owners can protect their online stores from hacking, fraud and/or copycats.1. Trademark your company name and logo “The most important tip for business owners to protect their site and brand is to ensure [their] name is clear for use as a trademark,” says Sonia Lakhany, trademark attorney, Lakhany Law. “Too many entrepreneurs mistakenly think that because a domain name is available or that they were able to form an LLC or corporation with their local Secretary of State that their business name or brand is available as a trademark.”To read this article in full or to leave a comment, please click here