No, Apple and Microsoft aren’t trading places
For the past couple of weeks, the interwebs have been buzzing with talk that Microsoft and Apple have somehow switched positions in the tech world. The formerly staid folks in Redmond, so the theory goes, are now the cool technology innovators, while the once audacious corps in Cupertino has been reduced to milking existing cash cows.The idea got rolling in reaction to a provocative post by legendary entrepreneur Steve Blank, who compared Tim Cook’s regime as Apple’s designated caretaker following Steve Jobs to the long, slow decline at Microsoft under Steve Ballmer, Bill Gate’s designated replacement. And the meme took off with the dueling announcements of Microsoft’s slick new Surface Studio computer and Apple’s underwhelming update of its Macbook Pro laptop. To read this article in full or to leave a comment, please click here
