Worth Reading: DNS Is Part of the TCP/IP Stack
Another great blog post by Russ White: DNS is part of the TCP/IP stack, get used to it.
You might also want to tell application developers hard-coding IP addresses or anyone else believing in using /etc/hosts files instead of DNS that those things stopped being sexy around 1980.
A wide array of supplementary technologies, including adjustments to the NIC, are being built to deliver high performance NFV for service providers.