Verizon’s shift into digital media is much bigger than Yahoo’s data breach
Yahoo will recover from the latest news about its email data breach that happened in 2014. Looming much larger than the breach is the post-merger challenge Yahoo faces as part of Verizon. It is what Richard Windsor of Radio Free Mobile calls the irrelevant challenge. Can Yahoo’s assets pose a relevant challenge to Google, Facebook and other digital media companies after the merger?+ Also on Network World: A requiem for Yahoo +In the mobile-first world, Yahoo repeatedly missed the opportunity to convert its fixed internet users to mobile. Windsor suspects that most of Yahoo’s 600 million mobile monthly active users (MAU) are Yahoo email users. Though this sized audience is not insignificant, Yahoo does not have relevant mobile engagement with multiple mobile apps. How can post-merger Verizon, Yahoo and AOL turn its billions of MAU mobile users into an ecosystem that prints money like Google with search, Gmail, Maps and Youtube and like Facebook with Facebook, Messenger, WhatsApp and Instagram?To read this article in full or to leave a comment, please click here

