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IDG Contributor Network: Networked ‘now’ buttons spur sales
Marketers have always enjoyed using a smattering of emotive words to describe their products and services. Traditional idioms over the years have included "super" and "extra."Now there’s a new come-on out there tumbling from the copywriters’ keyboards. And that word is "now," as in Amazon Prime Now, HBO Now, PlayStation Now and Google Now, points out market research firm Dscout.This declaration of "now" is about “instant information, instant credit, instant connection, instant stuff on my doorstep,” and it is what consumers are starting to expect, say researchers at Dscout, which has been studying what it thinks is a shift in consumer expectation to instant everything.To read this article in full or to leave a comment, please click here
IT experts are increasingly looking at securing the cloud using SDN technologies, which add policy awareness and features such as microsegmentation.