The time Cisco’s Rob Soderbery hooped it up vs. NBA’s Kyrie Irving
Reading about Cisco exec Rob Soderbery's departure from the company, I couldn't help thinking back to the first time I came across the enterprise products muckety-muck: Back at Interop 2013 in Las Vegas, where Soderbery took on Cleveland Cavalier star Kyrie Irving in a basketball shooting contest in the name of IoT marketing.The Stanford- and Caltech-educated Soderbery was pumping up Cisco's vision for software-defined networking as well as the internet of things, and it is IoT where the Irving cameo came in. Cisco was getting into the game of a much more connected pro sports world, where sensors in everything from basketball shoes to basketballs help teams better measure player and team performance and improve the fan experience.To read this article in full or to leave a comment, please click here

The inevitable axe will fall later this year.