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OS X code names for US election candidates
Code names for operating systems have become “de rigeur” in the industry but, as far as I can figure out, it wasn’t until 2001 after Apple’s marketing people started using code names as part of their branding (OS X "Cheetah”) that other OS vendors adopted the practice. Note that it wasn’t that other companies didn’t have code names for their products, it was just that they just didn’t use them as part of product marketing until Apple did (for example, how many people know that Windows XP was code named “Whistler”?).To read this article in full or to leave a comment, please click here
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