Microsoft bought LinkedIn for your relationship data
If you think of LinkedIn as a social network or an online recruitment service, then you may well be scratching your head about why Microsoft would spend more on it than it has on any other acquisition. But consider that Microsoft has a graph that covers how you’re connected to people by email, documents, messages, meetings and address books, while LinkedIn has a graph that covers jobs, skills, colleagues, and professional connections. That’s two separate sets of information that would be much more useful together.Microsoft CEO Satya Nadella has already talked about how the Microsoft Graph and the Office Graph are some of the company’s most valuable assets. Think about what you could get by combining those with the graph that represents the professional networks of your employees and partners and adding machine learning that can pick out who and what is actually relevant to you in the sea of all the people and resources you’re connected to.To read this article in full or to leave a comment, please click here