Apple needs the iPhone 7 to reignite growth
Apple depends on the iPhone flywheel effect to draw consumers into its proprietary ecosystem and throw off iPad, Mac, Apple Watch, Apple TV, App Store and iTunes revenues. When that effect doesn’t work, things go south, as we’ve seen in Apple’s first decline in 13 years.The decrease, in fact, marks the beginning of the end of the iPhone 6 product cycle. iPhone 6 growth spiked because of pent-up demand for iPhones with larger screens that Android competitors proved consumers wanted. Former iPhone users that became large-screen Android users returned to Apple, increasing iPhone sales. For iPhone sales to rebound from this current decline, though, the iPhone 7 must have a vital growth-reigniting feature–something really important to consumers that hasn’t been invented by a competitor.To read this article in full or to leave a comment, please click here
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