This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter’s approach.
Once only used by the likes of Google, Amazon and Facebook, many industries are now adopting NoSQL database technology for crucial business applications, replacing their relational database deployments to gain flexibility and scalability. Here are 10 enterprise use cases best addressed by NoSQL:
* Personalization. A personalized experience requires data, and lots of it – demographic, contextual, behavioral and more. The more data available, the more personalized the experience. However, relational databases are overwhelmed by the volume of data required for personalization. In contrast, a distributed NoSQL database can scale elastically to meet the most demanding workloads and build and update visitor profiles on the fly, delivering the low latency required for real-time engagement with your customers.
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