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Why have most merchants missed the EMV deadline?
Last Friday’s Oct. 1 deadline for so-called EMV or “chip-and-PIN” credit card technology to replace the 1960s-vintage “swipe-and-signature” magnetic stripe card system should not have been a surprise to any of the major players in the payment card industry (PCI) – merchants, card issuers and banks.Visa, one of the three developers of the EMV standard (along with Europay and MasterCard) announced in August 2011 – more than four years ago – that it would be moving to EMV in the U.S. (it has been in use in Europe for more than a decade). The EMV Migration Forum was created by the Smart Card Alliance in July 2012.To read this article in full or to leave a comment, please click here
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