Struggling HTC sees promise in virtual reality, fitness devices
Continuing to struggle in the smartphone industry, HTC is hoping its upcoming products in virtual reality and wearables can pull in some sales.The Taiwanese company’s earnings took a big dive in the second quarter, with a NT$8 billion (US$257 million) loss. This came as revenue dropped by almost half year over year to NT$33 billion.The weak earnings could continue into the next quarter. On Thursday, HTC estimated that its revenue in the third quarter would reach between NT$19 billion to NT$22 billion. Compared to last year, that could amount to another 50 percent decrease in revenue.Its latest flagship product, the HTC One M9, has so far failed to buoy sales. The phone itself hasn’t been a big enough upgrade from the last generation, according to some reviewers, and this may have prevented it from standing out in the market.To read this article in full or to leave a comment, please click here