Uber grabs mapping tech, employees from Microsoft
Uber is adding to its mapping smarts by acquiring technology used by Microsoft’s Bing Maps, and has hired roughly 100 Microsoft employees who work on image collection and data analysis.Microsoft decided it will no longer collect the imagery and data for Bing Maps itself, and will instead rely on partners. Bing Maps will continue to provide driving directions and information about traffic and road conditions.The employees joining Uber constitute “a small number” of Microsoft’s larger maps team, the companies said.For Microsoft, the acquisition fits with its decision a year ago to focus on productivity services, which are at the core of its strategy, a spokeswoman said on Monday.To read this article in full or to leave a comment, please click here