Lenovo seeks to be hip 10 years after ThinkPad buy
Can a Chinese PC vendor learn to be cool?On Thursday, Lenovo, a maker of business laptops, tried to answer that question. It brought out dance club music, a Chinese movie actress, and a retired NBA player at a company event that hailed Lenovo’s new logo.“Users need cooler, more innovative devices,” said its CEO Yang Yuanqing, while speaking at the Beijing event. “The devices need to be more capable, fashionable, and they need to have personality.”At a time when tech companies are all targeting young consumers, Lenovo is hoping it can hang around with the cool kids. The vendor is more focused on consumers than ever, in its bid to rise to the heights of Apple and Samsung, and lead in the tech market.To read this article in full or to leave a comment, please click here