Microsoft study claims technology shortens our attention span
In a report that may not surprise anyone, a new study from Microsoft reveals that our attention spans are at an all-time low, and the culprit, not surprisingly, is the ubiquity of technology which now touches every corner of our lives 24/7.Indeed, you can thank the iPhone for ushering in the smartphone era and creating a world where most of us remain tethered to our devices, lest we miss a text message or the latest sports scores.According to Microsoft's study, which was conducted via EEG scans, the average attention span dropped from 12 seconds in 2000 to 8 seconds in 2013. To put that data into context, the average attention span of a goldfish is about 9 seconds, according to the study.To read this article in full or to leave a comment, please click here
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