Uber’s loyalty deal with Starwood Hotels could boost global growth
Uber likes to promote its service as an easy way to get from point A to point B with a smartphone. Now the company wants to reward you for making one of those points a hotel.The ride-hailing service is teaming up with Starwood Hotels & Resorts to boost the use of its app among the well-traveled crowd. Through the partnership, members of Starwood’s guest loyalty program can link their accounts with Uber accounts and earn Starwood credits whenever they take an Uber ride. They’ll earn more credits if they take the ride while staying in one of the hotel company’s 1,200 properties in 100 countries.The arrangement goes into effect Wednesday, marking Uber’s first partnership of this sort with a hotel operator.To read this article in full or to leave a comment, please click here