Yahoo has reasons of its own to help mobile developers
Yahoo, one of Silicon Valley’s aging giants, wants to show it’s got the goods for today’s mobile app developers.On Thursday, the company will hold its first-ever mobile developer conference. The daylong event in San Francisco shows the company wants to develop lucrative relationships with developers and put mobile at the center of its turnaround effort.The event will feature talks by top Yahoo executives, including CEO Marissa Mayer, and deep dives into Yahoo’s technology services for mobile apps. A critical part of those services is Flurry, a mobile analytics and advertising company Yahoo acquired last year. Flurry tracks more than 600,000 apps worldwide, providing information on app performance and users that can aid in ad targeting.To read this article in full or to leave a comment, please click here