Expedia to buy Orbitz for $1.6 billion
Cheaper air travel is making the world seem smaller—and that’s increasingly the case for the online booking market too, with Expedia planning to swallow up rival Orbitz Worldwide barely a month after buying the smaller Travelocity.Expedia operates online booking services for flights, car rentals and hotels, including the Hotels.com brand, while Orbitz offers similar services under its own brand and at Ebookers.com and Hotelclub.com.For Expedia, the acquisition is primarily about growing its customer base: The companies offer similar services in overlapping markets. Orbitz also operates “white label” travel booking services for airlines and bank loyalty programs through its Orbitz Partner Network.To read this article in full or to leave a comment, please click here