Like it or Not, You ARE in the Customer Service Business
Like it or Not, You ARE in the Customer Service Business
by Andrew McFarland, VP of Customer Care - April 29, 2014
Unless you work in research and development, where the value of your work may not be realized for many years, you are in the customer service business. That’s everyone from sales to finance to engineering.
I find this statement is a great conversation starter because it invariably gets mixed reactions.
Sales people and customer service representatives who are already close to the customers nod politely at this self-evident truth. The statement causes barely a ripple, because people in these roles meet with customers each day. They hear about customer goals, needs, and problems and help address the variety of issues that customers face.
People who work in supporting roles like human resources or finance often respond with raised eyebrows. The accounts receivable group may only rarely meet with the customers who pay the bills. And human resources teams, for example, sometimes fail to recognize that their efforts to establish retirement and insurance plans impact the quality of talent a company can attract. They may miss the connection between hiring the best people and strong financial Continue reading