Some New Old Books
The Lean Startup approach is for companies that want to be more capital efficient and that leverage human creativity more effectively. It relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
The products lean startup builds are really experiments: the learning about how to build a sustainable business is the outcome of those experiments. That information is much more important, because it can influence and reshape the next set of ideas. And it uses the Build-Measure-Learn feedback loop at the core of Lean Startup model.

In short: build Minimum Viable Product (MVP) or Minimum Viable Service (MVS), launch, collect data to learn in order to perfect the ideas. Or if it doesn't work, fail fast, and pivot to another ideas.
Rather than wasting time creating elaborate plans for new product, it's better to launch quickly and find a way to test the idea continuously, to adapt and adjust before it’s too late.
How to decide which ideas Continue reading