Don’t Let AI Make You Circuit City

I have a little confession. Sometimes I like to go into Best Buy and just listen. I pretend to be shopping or modem bearings or a left handed torque wrench. What I’m really doing is hearing how people sell computers. I remember when 8x CD burners were all the rage. I recall picking one particular machine because it had an integrated Sound Blaster card. Today, I just marvel at how the associates rattle off a long string of impressive sounding nonsense that consumers will either buy hook, line, and sinker or refute based on some Youtube reviewer recommendation. Every once in a while, though, I hear someone that actually does understand the lingo and it is wonderful. They listen and understand the challenges and don’t sell a $3,000 gaming computer to a grandmother just to play Candy Crush and look up grandkid photos on Facebook.
The Experience Matters
What does that story have to do with the title of this post? Well, dear young readers, you may not remember the time when Best Buy Blue was locked in mortal competition with Circuit City Red. In a time before Amazon was ascendant you had to pick between the two giants of Continue reading





