Twitter, Please Stop Giving Me Things I Don’t Want

Last week, Twitter confirmed that they will start injecting tweets from users you don’t follow into your timeline. The collective cry from their user base ranged from outrage to a solid “meh”. It seems that Twitter has stumbled onto the magic formula that Facebook has perfected: create a feature the users don’t care about and force it onto them. Why?
Twitter Doesn’t Care About Power Users
Twitter has an interesting mix of users. They reported earlier this year that 44% of their user base has never tweeted. That’s a lot of accounts that were created for the purpose of reserving a name or following people in read-only mode. That must concern Twitter. Because people that don’t tweet can’t be measure for things like advertising. They won’t push the message of a sponsored tweet. They won’t add their voice to the din. But what about those users that tweet regularly?
Power users are those that tweet frequently without a large follower base. Essentially, everyone that isn’t a celebrity with a million followers or a non-tweeting account. You know, the real users on Twitter. The people that make typos in their tweets and actually check to see who follows them. The ones Continue reading
