Using frameworks for effective sales presos
Anyone who has ever delivered a presentation or even listened to one knows that the key to an effective presentation is telling a story. If you peruse even a few pages of any of the books about how to deliver a solid presentation, you will find references to storytelling and its role in passing along information throughout history. Yes, we must tell stories. But not all stories work.
So how do you pick a story or a framework for a presentation that will be effective?
Stories vs frameworks
Let me start off by saying that you need both stories and frameworks. When you think about the structure of the points you want to convey, think about frameworks. When you want to make a point real, use a story. When you are delivering a technical presentation especially, you are very unlikely to find a single story that can weave in all the points you want to make. You are, after all, a presenter not a comedian. Don’t try to force all of your points into a long story.
So that leaves you searching for a framework. A framework is simply a way of organizing your points. It is ultimately the framework Continue reading







