The Pain of Licensing
Frequent readers of my blog and Twitter stream may have noticed that I have a special loathing in my heart for licensing. I’ve been subjected to some of the craziest runarounds because of licensing departments. I’ve had to yell over the phone to get something taken care of. I’ve had to produce paperwork so old it was yellowed at the edges. Why does this have to be so hard?
Licensing is a feature tracking mechanism. Manufacturers want to know what features you are using. It comes back to tracking research and development. A lot of time and effort goes into making the parts and pieces of a product. Many different departments put work into something before it goes out the door. Vendors need a way to track how popular a given feature might be to customers. This allows them to know where to allocate budgets for the development of said features.
Some things are considered essential. These core pieces are usually allocated to a team that gets the right funding no matter what. Or the features are so mature that there really isn’t much that can be done to drive additional revenue from them. When’s the Continue reading


