From Googlebot to GPTBot: who’s crawling your site in 2025
Web crawlers are not new. The World Wide Web Wanderer debuted in 1993, though the first web search engines to truly use crawlers and indexers were JumpStation and WebCrawler. Crawlers are part of one of the backbones of the Internet’s success: search. Their main purpose has been to index the content of websites across the Internet so that those websites can appear in search engine results and direct users appropriately. In this blog post, we’re analyzing recent trends in web crawling, which now has a crucial and complex new role with the rise of AI.
Not all crawlers are the same. Bots, automated scripts that perform tasks across the Internet, come in many forms: those considered non-threatening or “good” (such as API clients, search indexing bots like Googlebot, or health checkers) and those considered malicious or “bad” (like those used for credential stuffing, spam, or scraping content without permission). In fact, around 30% of global web traffic today, according to Cloudflare Radar data, comes from bots, and even exceeds human Internet traffic in some locations.
A new category, AI crawlers, has emerged in recent years. These bots collect data from across the web to train Continue reading