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Now that 2025 has been here for a few weeks and 2024 has closed with a variety of year-end traditions — from Christmas and Hanukkah celebrations to New Year’s Eve (NYE) countdowns, as well as celebrations of Orthodox Christmas, and Lunar/Chinese New Year — let’s examine how these events have shaped online behavior across continents and cultures. Reflecting on Christmas and NYE 2024 provides insights into how these trends compared with those of the previous year, as detailed in an earlier blog.
One notable finding is the remarkable consistency in human online patterns from one year to the next, a trend that persists despite cultural differences among countries. Data from over 50 countries reveal how people celebrated in 2024–2025, offering a timely reminder of typical holiday trends. While Christmas remains a dominant influence in many regions, other cultural and religious events — such as Hanukkah and local festivities — also shape online habits where Western traditions hold less sway.
In regions where Christmas is deeply rooted, Internet traffic dips significantly during Christmas Eve dinners, midnight masses, morning gift exchanges, and Christmas Day lunches, a pattern evident in both our previous and current analyses.
This analysis focuses exclusively on non-bot Internet Continue reading