Crawler Hints: How Cloudflare Is Reducing The Environmental Impact Of Web Searches


Cloudflare is known for innovation, for needle-moving projects that help make the Internet better. For Impact Week, we wanted to take this approach to innovation and apply it to the environmental impact of the Internet. When it comes to tech and the environment, it’s often assumed that the only avenue tech has open to it is harm mitigation: for example, climate credits, carbon offsets, and the like. These are undoubtedly important steps, but we wanted to take it further — to get into harm reduction. So we asked — how can the Internet at large use less energy and be more thoughtful about how we expend computing resources in the first place?
Cloudflare has a global view into the traffic of the Internet. More than 1 in 6 websites use our network, and we observe the traffic flowing to and from them continuously. While most people think of surfing the Internet as a very human activity, nearly half of all traffic on the global network is generated by automated systems.
We've analyzed this automated traffic, from so-called “bots,” in order to understand the environmental impact. Most of the bot traffic is malicious. Cloudflare protects our clients from this malicious traffic Continue reading




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