Dynamically optimize, clip, and resize video from any origin with Media Transformations
Today, we are thrilled to announce Media Transformations, a new service that brings the magic of Image Transformations to short-form video files wherever they are stored.
Since 2018, Cloudflare Stream has offered a managed video pipeline that empowers customers to serve rich video experiences at global scale easily, in multiple formats and quality levels. Sometimes, the greatest friction to getting started isn't even about video, but rather the thought of migrating all those files. Customers want a simpler solution that retains their current storage strategy to deliver small, optimized MP4 files. Now you can do that with Media Transformations.
For customers with a huge volume of short video, such as generative AI output, e-commerce product videos, social media clips, or short marketing content, uploading those assets to Stream is not always practical. Furthermore, Stream’s key features like adaptive bitrate encoding and HLS packaging offer diminishing returns on short content or small files.
Instead, content like this should be fetched from our customers' existing storage like R2 or S3 directly, optimized by Cloudflare quickly, and delivered efficiently as small MP4 files. Cloudflare Images customers reading this will note that this sounds just like their existing Image Transformation Continue reading




