Speed Matters: How Businesses Can Improve User Experience Using Open Standards
A recent report – Milliseconds make Millions – commissioned by Google and published by Deloitte, has shown that mobile website speed has a direct impact on user experience. Reducing latency and increasing load times by just 0.1 second can positively affect conversion rates potentially leading to an increase in net earnings.
Over a four-week period, Deloitte’s research team analyzed mobile web data from 37 retail, travel, luxury, and lead generation brands throughout Europe and the U.S. Results showed that by decreasing load time by 0.1s, the average conversion rate grew by 8% for retail sites and by 10% for travel sites. The team also observed an increase in engagement, page views, and the amount of money spent by website visitors when sites loaded faster.
Multiple studies have consistently shown that faster page load speeds will result in better conversion rates. Akamai’s 2017 Online Retail Performance Report, for example, showed that a 100-millisecond delay in website load time can reduce conversion rates by 7% and that over half (53%) of mobile site visitors will leave a page that takes longer than three seconds to load.
HTTP/2 and IPv6: Faster and More Available
There’s good news: making some Continue reading

