Online Trust Audit for 2020 Presidential Campaigns Update
On 7 October 2019, the Internet Society’s Online Trust Alliance (OTA) released the Online Trust Audit for 2020 U.S. Presidential Campaigns. Overall, 30% of the campaigns made the Honor Roll, and 70% had a failure, mainly related to scores for their privacy statements. As part of this process, OTA reached out to the campaigns, offering to explain their specific Audit scores and ways to improve them. The campaigns were also told that they would be rescored in mid-November and the updated results would be published in early December. As a result, several campaigns contacted us to understand the methodology and scoring, and several of them made improvements.
Rescoring of all elements of the Audit was completed on 25 November, and the table below shows the updated results since release of the original Audit. Several campaigns have been suspended since early October (Messam, O’Rourke, Ryan, and Sanford, as well as Bullock and Sestak in early December). Campaigns shown in bold in the Honor Roll column made enough improvements to earn passing scores for their privacy statements and thereby achieve Honor Roll status. Campaigns shown in italics at the bottom of the table are new entrants since the Audit was released. Continue reading

