The Blogging Mirror

Writing isn’t always the easiest thing in the world to do. Coming up with topics is hard, but so too is making those topics into a blog post. I find myself getting briefings on a variety of subjects all the time, especially when it comes to networking. But translating those briefings into blog posts isn’t always straight forward. When I find myself stuck and ready to throw in the towel I find it easy to think about things backwards.
A World Of Pure Imagination
When people plan blog posts, they often think about things in a top-down manner. They come up with a catchy title, then an amusing anecdote to open the post. Then they hit the main idea, find a couple of supporting arguments, and then finally they write a conclusion that ties it all together. Sound like a winning formula?
Except when it isn’t. How about when the title doesn’t reflect the content of the post? Or the anecdote or lead in doesn’t quite fit with the overall tone? How about when the blog starts meandering away from the main idea halfway through with a totally separate argument? Or when the conclusion is actually the place where the Continue reading
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