A Behind the Scenes Look at Mobile Ad Fraud

How did I use over a gigabyte of mobile data in a single day? Why is my phone as warm as a hot plate? If you have ever asked yourself either of these questions, you might be the victim of a malicious application that is using your device and consuming your mobile bandwidth to facilitate ad fraud. We have recently identified a large population of apps being distributed from the Google Play Store that support this behavior. These apps are installed on devices on a majority of the major cell phone carriers around the world. These carriers operate in the US (AT&T, Verizon, Sprint, and T-Mobile), Europe (KPN, Vodafone, Ziggo, Sky, Virgin, Talk Talk, BT, O2, and T-Mobile), and the Asia Pacific region (Optus, Telstra, iinet, and others) [Note: Mobile providers and Google have been notified]. Just this morning, before this article was published, Buzzfeed broke another ad fraud story.
The Mechanics of the Grift
Online advertising consists of a complex ecosystem of ad buyers, sellers, exchanges, and data providers. Operators of websites and application authors have available space in their content layout and interaction in the user experience that can be integrated to include various forms of Continue reading

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