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Think your startup has a Big Hairy Audacious Goal? Along with President Thomas Jefferson, John Jacob Astor conceived (in 1808), and implemented (in 1810) a plan to funnel the entire tradable wealth of the westernmost sector of the North American continent north of Mexico through his own hands. Early accounts described it as “the largest commercial enterprise the world has ever known.”
Think your startup raised a lot of money? Astor put up $400,000 ($7,614,486 in today's dollars) of his own money, with more committed after the first prototype succeeded.
Think competition is new? John Jacob Astor dealt with rivals in one of three ways: he tried to buy them out; if that didn’t work, he tried to partner with them; if he failed to join them, he tried to crush them.
Think your startup requires commitment? Joining Astor required pledging five years of one’s life to a start-up venture bound for the unknownn.
Think your startup works hard? Voyageur's paddled twelve to fifteen hours per day, with short breaks while afloat for a pipe of tobacco. During that single day each voyageur would make more than thirty thousand paddle strokes. On the upper Great Continue reading