IDG Contributor Network: Rethinking Disruption: Who Are You Competing Against?
Few words are more terrifying to enterprise organizations than disruption.The reasons are obvious. Uber disrupted transportation and left traditional providers in shambles. In lodging and hospitality, Airbnb did much the same. And for on premise technology, the cloud has given way to a virtual onslaught of software-as-service (SaaS) products that continue to devour the bottom line.In short, disruption kills.Or does it?Late last month, Polycom announced a partnership with video and web conferencing service Zoom. The response has been almost universal shock. Industry observers, in particular, have called into question the sanity of partnering with a business that — at least on the surface — seems bent on taking over the very space Polycom depends on to survive.To read this article in full or to leave a comment, please click here
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