Here’s your augmented & virtual reality: bloody vendor battles, expected iPhone support & seeing in to IoT
As anyone who has sampled the immersive worlds of early augmented or virtual reality apps can attest, the experience can be downright exhilarating. So too will be the vendor battles that erupt and the commercial uses to emerge around the technologies.So says Tom Mainelli, program vice president for devices and AR/VR at IDC, which held its annual Directions conference in Boston this week. Mainelli is excited about the prospect that these eventually comingled technologies will enable us to “fundamentally rethink how we create information, share information and absorb information.”VIRTUAL REALITY Mainelli first dove into VR, which he said basically involves “leaving one reality for another.” A recent IDC survey of more than 2,000 U.S. consumers found that three quarters of them said they had heard of VR and knew what it was – not surprising in light of all the new technology rolled out last year from the likes of Samsung, Facebook/Oculus and HTC. So yes, VR has gotten off to a faster start than AR through gaming apps and low-end gear such as Google Cardboard, but it could eventually become a subset of AR, the industry watcher said.To read this article in full Continue reading