RESPONSE: 3 Hidden Lessons Behind Top Podcasts to Help Yours Stand Out
Thoughts from the Content Marketing Institute for budding podcasters were shared here. Here’s my response to the points that stood out to me.
CMI’s big idea #1.
“At first, format trumps talent.” And then later…“Avoid the race to the bottom of simply booking the biggest guests in your niche and meandering through an unplanned episode. Instead, find your format.”
Response. To record an effective show people will listen to, you need a plan, agreed. However, the article cites an example of a 15 minute long episode carved into blocks of minutes and seconds.
Perhaps that’s what you need when working against an ultra-tight timeline. However, an outline that provides structure should be adequate. Overly structuring a podcast is burdensome and can serve to stifle interesting conversation. Freedom is one of the benefits of podcasting.
Podcasting is NOT a digital regurgitation of radio, although many try to shoehorn podcasts into a radio format, because the radio business is what they understand. However, podcast content is different. Distribution is different. Listener consumption is different. Monetization is different.
And perhaps most importantly, timelines are fluid. 15 minute long podcasts are being created under an artificial time constraint that begs the question…why?
On the other hand, Continue reading
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