It’s Personal
<soapbox>
One of the odd things about my job is that I often get to meet people I or someone in my company has written or podcasted about. That might be via a direct mention or an indirect one. For example, my company might cover a product and offer some commentary on it–indirect. We might mention a specific company in a positive or negative light, depending on our opinion–indirect. We might mention specific people if there is a good reason to do so–direct.
Meeting people we’ve talked about, directly or not, brings a poignant perspective to creating content for a wide audience. It’s personal. Somebody made a decision to create the product that way. Some group of humans worked on that standard. Real people decided on that process.
Is it appropriate to cast those people in a negative light and share that opinion with an audience? Sometimes…yes, at times even crucially necessary, if unfortunate. Sometimes…maybe not. Sometimes it’s okay to shut up. To show restraint. To chain the snark monster.
Stirring the pot can be fun. Yelling into a righteous megaphone about where the nasty thing hurt you feels empowering. But it’s only half of the equation. It’s the half that you see. You had a bad experience. You Continue reading
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