Stumbling And Fumbling Into Video Blogging
I’m used to writing and to podcasting. I know what the content creation and publication process looks like for written and audio media. The increasing popularity of video has had me and my business partner scratching our heads, wondering how we can best leverage the medium. Or if we even should.
And so, we’ve begun our video adventure the way we’ve always done things. Just go for it. Try it. Hit publish. It won’t be perfect, but that’s okay. Learn and improve.
My first video was a good bit of work, taking roughly eight hours to write, shoot, produce, and publish a ten minute video covering some tech industry news. That’s not scalable, but it was a learning experience. Here was my process.
Write
I get press releases from dozens of marketers and public relations firms, usually several per day. I chose some that I thought folks might be interested in. And then I wrote copy. I know from past projects that many written words translate to many spoken minutes. You have to keep copy tight if you’re writing to a time limit.
I managed to do that, writing just under a thousand words of copy. I did ad lib a bit, but Continue reading