IDG Contributor Network: Stop creating merely viable products; develop products people love
I recently served as master of ceremonies for a digital B2B conference in Europe. Of the many great presentations, one that caught my attention described how one scopes, develops and delivers minimum viable product (MVP). MVP is a product state that is purposely designed to do the basic job. It is viable, but also minimal in its extra features, functions and overall look and feel. Regardless of whether a website, mobile app or kiosk is used to promote a brand or sell a physical product and collect payment, delivered as a MVP, each would be initially launched with minimum capabilities and provide a simplistic look and feel.Why MVP? The concept of minimum viable products was introduced as a way to get a product into a market fast and with low risk. The product is quickly designed and launched, followed by refining and improving the product based on feedback garnered from the customers using the product. This quite formulaic approach allows companies to churn out products as quickly as possible. More important, if they were to fail, the process would be faster and cheaper.To read this article in full or to leave a comment, please click here