iPhone 7 Plus accounts for bigger piece of U.S. pie
U.S. iPhone buyers significantly shifted purchase preference to the larger 7 Plus in 2016, boosting the 5.5-in. smartphone's share of all Apple handsets, a research analyst said Thursday."The U.S. market finally likes these bigger phones," said Mike Levin, of Chicago-based Consumer Intelligence Research Partners (CIRP).Levin cited CIRP's latest survey, which polled 500 U.S. consumers who had purchased between October and December, to prove his point. Of those who bought a new iPhone in the fourth quarter, 32% selected the iPhone 7 Plus, one of two models introduced in September. Another 40% chose the smaller, less expensive iPhone 7.The iPhone 7 Plus share of the total approached double that of the then-new iPhone 6S Plus the year before: Just 19% of all fourth-quarter iPhones in 2015 were the bigger-screen model.To read this article in full or to leave a comment, please click here