How Apple and Google approach enterprise apps
Apple and Google both try to woo enterprise customers with unique strategies for business app development that mirror their respective visions. And as might be expected, each company elevates its strengths in enterprise and downplays points of weakness, according to IT leaders who spoke to CIO.com.Google cultivates a large group of partners to help organizations integrate Google apps with business processes, and it recently released a self-service tool, called App Maker, that's designed to speed up development. Meanwhile, Apple forged partnerships with a select group of enterprise heavyweights to build key business features into the core of iOS. It also made deals with other companies that work directly with customers to guide their businesses through the transition to mobile. Both approaches bring different enterprise appeals.To read this article in full or to leave a comment, please click here